12 Eylül 2013 Perşembe

There is demand for fresh fruit in Scotland!

When I am thinking about Scotland and the average diet of its residents, I am not thinking about fresh fruit. Indeed, obesity rates there are about the highest anywhere in the world, thanks to a combination of greasy food, high alcohol consumption and general lack of exercise. Fresh fruit does not seem to be high in demand, yet there is a paper that studies the price elasticity of different types of fruit in Scotland.

That paper is by Cesar Revoredo-Giha and Wojciech Florkowski and unfortunately it does not mention any numbers about the level of demand, in particular compared to other regions. The paper, like many papers in agricultural economics has a very narrow focus and it is not clear at all why it would be of interest to anybody outside of Scotland (or even in Scotland, visibly). Is there any lesson to be learned for the rest of us? Anything that could generalize? Some policy implication to get people to eat more healthily? The paper was prepared for a conference in Poland. Why would the paper be of interest there?

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12 Eylül 2013 Perşembe

There is demand for fresh fruit in Scotland!

When I am thinking about Scotland and the average diet of its residents, I am not thinking about fresh fruit. Indeed, obesity rates there are about the highest anywhere in the world, thanks to a combination of greasy food, high alcohol consumption and general lack of exercise. Fresh fruit does not seem to be high in demand, yet there is a paper that studies the price elasticity of different types of fruit in Scotland.

That paper is by Cesar Revoredo-Giha and Wojciech Florkowski and unfortunately it does not mention any numbers about the level of demand, in particular compared to other regions. The paper, like many papers in agricultural economics has a very narrow focus and it is not clear at all why it would be of interest to anybody outside of Scotland (or even in Scotland, visibly). Is there any lesson to be learned for the rest of us? Anything that could generalize? Some policy implication to get people to eat more healthily? The paper was prepared for a conference in Poland. Why would the paper be of interest there?

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